First Bank of Nigeria Limited, in partnership with Visa, has launched its multicurrency Visa Signature card, a premium offering designed for Nigeria’s affluent segment, as well as the Naira Visa Debit Card aimed at extending accessible, reliable electronic payment capabilities to a broader segment of the Nigerian population.
According to First Bank, the Signature card offers an exclusive portfolio of lifestyle benefits, global travel privileges, and curated merchant offers through Visa’s worldwide acceptance network, giving high-spending Nigerians a product built around how they live.
Commenting on FirstBank’s ambition for its premium cardholders, Group Executive, eBusiness & Retail Products, FirstBank, Chuma Ezirim, said Visa Signature is crafted to meet those expectations and lifestyle privileges that empower customers to live without boundaries.
“At FirstBank, we are dedicated to creating financial solutions that reflect the evolving lifestyles of our customers. We understand that our premium customers aspire to experiences that reflect their global outlook.
“Visa Signature is crafted to meet those expectations, offering access to exclusive experiences, global connectivity, and lifestyle privileges that empower our customers to live without boundaries. We remain focused on creating value and reinforcing our position as the partner of first choice for Nigerians at home and abroad.”
Highlighting the strategic importance of the FirstBank partnership, Andrew Uaboi, Vice President and Cluster Head, West Africa, Visa, noted “Nigeria’s affluent consumers are among the most active and globally connected spenders on the continent. Visa Signature is designed to serve that profile with the depth of benefits and the breadth of acceptance they deserve. We are delighted to work with FirstBank in making this available to the Nigerian market.”
Ezirim explained that through Visa Global benefits and Visa Destination offers, the Signature cardholders gain access to preferential rates, premium experiences, and priority services across hundreds of partner merchants, hotels, airlines, and destinations around the world. The card which is multicurrency in nature supports both domestic and cross-border transactions, ensuring seamless payment experiences.
Also speaking on the launch of the Naira Visa Debit Card, Ezirim said the card is “designed to make life easier for our customers, whether they are paying for groceries, settling utility bills, or shopping online. By extending reliable electronic payment access across Nigeria, we are helping more people transition confidently from cash to digital payments, supporting the nation’s cashless policy and empowering communities with greater financial inclusion.”
On his part, Uaboi, noted that “a strong payments ecosystem works for everyone. The Naira Visa Debit Card extends reliable electronic payment access to everyday Nigerian consumers, and this in addition to the cards in our portfolio continues to demonstrate what a truly comprehensive card portfolio looks like for the Nigerian market. Visa is proud to power this offering with FirstBank.”
