Manny Ita

 

The International Finance Corporation (IFC) has formally entered into a partnership with Terra Kulture, a prominent Nigerian arts and culture center, to facilitate the scaling of the nation’s creative economy. This strategic collaboration is designed to provide a comprehensive framework for the enhancement of cultural infrastructure and the implementation of robust skills development programs. According to the terms of the agreement, the initiative will focus specifically on empowering the “next generation of actors, playwrights, and visual artists” by providing them with the technical and professional resources necessary to compete on a global scale.

​Industry analysts suggest that this deal represents a significant injection of institutional support into a sector that has historically relied on fragmented funding models. By aligning with Terra Kulture, a veteran institution in the Nigerian arts scene, the IFC aims to address critical gaps in professional training and venue accessibility. The project is expected to modernize existing facilities and create new hubs for creative production, thereby increasing the commercial viability of Nigerian cultural exports.

​Beyond infrastructure, the partnership places a heavy emphasis on the formalization of creative roles through specialized workshops and mentorship. This focus on “skills development” is intended to bridge the gap between raw talent and industry-standard execution, ensuring that Nigerian creatives can navigate the complexities of international distribution and intellectual property rights. As the creative sector continues to emerge as a vital pillar of Nigeria’s non-oil economy, this partnership is positioned as a foundational step toward sustainable growth and long-term investment in the arts.

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Adeniyi Ifetayo Moses is an Entrepreneur, Award winning Celebrity journalist, Luxury and Lifestyle Reporter with Ben tv London and Publisher, Megastar Magazine. He has carved a niche for himself with over 15 years of experience in celebrity Journalism and Media PR.

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