Afrobeats singer, Asake, has been presented with an endorsement deal worth $35 million.
According to the Music Base platform, the deal is for making the Nigerian musician the face of the brand, following his impressive success over the years.
The agreement is expected to be announced once both parties finalise the terms.
The sensational singer Ego was once a dancer and has been wearing the Adidas brand for a very long time now, apparently making them the hardest duo.
At the same time, Sony Music Entertainment is looking to partner with its record label, Giran Republic, to help its artists gain global recognition.
Asake, whose real name is Ahmed Ololade, is a Nigerian singer, rapper and songwriter. His debut album, Mr Money with the Vibe, released in 2022, broke the record for the biggest opening day for an African album on Apple Music at the time, and debuted at number 66 on the Billboard 200 chart.
