Marking World Noodles Day, Indomie Celebrates
Noodles
Indomie Instant Noodles, Nigeria’s most loved noodle brand, brought different parts of the country to life from October 4 to 6 with the celebration of World Indomie Day. The three-day nationwide experience united fans, families, customers in the markets and Indomie lovers in a grand tribute to the brand that has become a household name across generations.
Centred at the Ikeja City Mall located in Lagos, the celebration transformed the venue into a vibrant carnival hub filled with music, dance, games, and endless servings of Indomie. The atmosphere brimmed with excitement as children participated in fun activities, families shared meals, and fans of all ages reconnected with the nostalgic taste of their favourite noodles.
One of the most talked-about attractions was the Upside-Down Indomie House, a specially designed photo experience where furniture and plates appeared suspended from the ceiling. The interactive zone drew hundreds of visitors eager to capture creative photos and share their Indomie moments online.
Adding star power to the festivities, popular media personality Tomike Adeoye made a special appearance, engaging with fans, dancing with children, and celebrating the brand’s enduring bond with Nigerian families.
Beyond the mall, Indomie extended the celebration to the streets of Lagos through a community outreach led by content creator Asherkine, who connected directly with fans in neighbourhoods and local markets. Together with his team, he cooked, served, and shared cartons of Indomie, spreading joy and appreciation to everyday Nigerians. Across different parts of Nigeria, the brand took the celebration to the markets, schools and other places.
Speaking at the event, Tope Sule, Brand Manager, Indomie Nigeria, expressed gratitude to consumers for their unwavering loyalty:
“World Indomie Day is more than a celebration of a brand; it’s a celebration of the people who have made Indomie a part of their everyday lives. It represents family, friendship, and shared moments around a meal that brings comfort and joy to millions.”
Also speaking, Rahmotallahi Adeniyi, Regional Brand Manager, South East, Indomie Nigeria, said: “We wanted to create an atmosphere where our consumers could feel the true spirit of Indomie. World Indomie Day is our way of moving from a day about noodles to a day about people, our community, our family,” she averred.
