Rite Foods Celebrates International Youth Day, Champions Creativity, Innovation & Youth Empowerment
Rite Foods Limited, Nigeria’s foremost food and beverage company, is proud to commemorate this year’s International Youth Day (IYD) under the theme “Local Youth Actions for the SDGs and Beyond.” As a brand deeply committed to youth development, Rite Foods continues to empower Nigeria’s vibrant youth population through initiatives that promote innovation, talent, and excellence.
Recognizing the vital role young people play in translating the UN Sustainable Development Goals (SDGs) into local impact, the company leverages this global observance to reaffirm its support for youth empowerment, both within its workforce and across the nation. Rite Foods actively nurtures its young talents through capacity-building programmes that enhance productivity and inspire creativity, thereby contributing to the nation’s socio-economic growth.
Managing Director/Chief Executive Officer, Seleem Adegunwa, said achieving the SDGs hinges on how well the youths are embedded into community-level action. He reiterated that Rite Foods’ initiatives ranging from sporting events like the Ijebu Heritage Half Marathon, automotive youth engagement at Fanfaro and TOR’Q Autofest, to musical talent discovery through a five-season sponsorship of Nigerian Idol, reflect the company’s firm belief in the power of youth-driven transformation.
“These platforms don’t just entertain; they equip young Nigerians with mentorship, exposure, and life-changing opportunities,” Adegunwa noted. “Our vision aligns strongly with the spirit of International Youth Day, recognising youths as catalysts for innovation, progress, and societal growth.”
A proud recipient of the ‘Food Company of the Year 2024’ award at the Independent Media Awards, Rite Foods continues to refresh and inspire Nigerians with its diverse product portfolio of 13 Bigi Carbonated Soft Drink variants, Bigi Premium Drinking Water, Sosa Fruit Drink (in five Flavours), the iconic Fearless Energy Drink, and the well enjoyed Rite Spicy Beef and Bigi Beef Sausage Rolls all produced with world-class technology and steadfast quality.
