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      Nigerian media mogul Mo Abudu is set to deepen her global influence as the EbonyLife brand prepares to launch EbonyLife Place London, a major cultural and creative hub dedicated to amplifying African storytelling and entrepreneurship in the United Kingdom. The new venture, situated in the heart of London, is designed as a multi-purpose space that will serve as a meeting point for filmmakers, content creators, investors, and creatives of African descent. The project reflects EbonyLife’s long-standing mission to project authentic African narratives onto the global stage while creating sustainable opportunities within the creative economy. Speaking on the development, Abudu emphasized that the initiative is more than just a physical space, describing it as “a home for African creatives in the diaspora and a bridge connecting talent from Africa to the rest of the world.” She added that the hub would foster collaboration, innovation, and access to global markets, noting that “the time has come for African stories to take their rightful place at the center of global conversations.” EbonyLife Place London is expected to host film screenings, industry events, training programmes, and business incubation initiatives aimed at nurturing emerging talent while supporting established creators. The facility will also provide networking opportunities for stakeholders across film, television, fashion, and digital media. Industry analysts say the move signals a strategic expansion of EbonyLife’s footprint beyond Nigeria and reinforces the growing global appetite for African content. By establishing a permanent presence in one of the world’s leading creative capitals, the brand is positioning itself as a key player in shaping how African stories are produced, distributed, and consumed internationally. The launch marks another milestone in EbonyLife’s evolution from a Nigerian-based media company into a globally recognized creative powerhouse, underscoring Abudu’s vision of building platforms that not only tell African stories but also empower the people behind them.

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    Home » Civic Fest Africa 2024: Segun Arinze Advises Young Ones To Be Focused
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    Civic Fest Africa 2024: Segun Arinze Advises Young Ones To Be Focused

    Ifetayo AdeniyiBy Ifetayo AdeniyiOctober 5, 20244 Mins Read
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    Civic Fest Africa 2024: Segun Arinze Advises Young Ones To Be Focused

    Civic Fest Africa 2024: Segun Arinze Advises Young Ones To Be Focused

    Prominent actor, director and movie producer, Segun Arinze, has admonished the young practitioners in the Nigerian entertainment industry to remain focused always and avoid being distracted from their goals.

    This is even as Advokc Foundation and stakeholders in the entertainment world have charged Nigerian youths to be positive and effect change in their environment and society at large, regardless of challenges they are facing.

    The Advock Foundation noted that it was committed to the journey and passion of changing the society and making it a better dwelling place for every Nigerian.

    The calls were made recently at the Civic Fest Africa ’24, organised by Advokc Foundation, at the National Theatre, Iganmu, Lagos, where Nigerian and African youths were advised to wake up and be positive for survival. The stakeholders pointed out that it was high time Nigerians stop complaining about the state of the economy, insecurity, hike in fuel price and devaluation of the Naira and begin to look for ways to provide tangible and effective solution.

    They reasoned that collaboration and impactful support of every Nigeria citizen was what can save the nation from total collapse.

    The impactful gathering of over 300 attendees, which brought together passionate individuals to shape the future of sustainable citizenship, featured spoken words, poetry, a panel session with civic leaders and performances by talented artistes.

    Speaking on behalf of the other founders of Advokc Foundation – Abiola Durodola and Onyinye Edyson, Habib Sheidu applauded the success of the event, noting that it aimed to leave attendees more engaged as citizens, more informed, and inspired in a fun way so that they could practise sustainable citizenship.

    “The feedback we have received has consistently aligned with these objectives. We have launched an upgraded Promise Tracker platform, a civic tech tool that monitor and remind elected officials of their promises.

    “This platform will also provide data for civil society actors, journalists, and even AdvoKC Foundation to continue advocating for the fulfillment of promises with high socio-economic impact made by elected officials. This means we have significant work ahead in holding elected officials accountable to their promises on a daily basis.

    “We don’t want Civic Fest Africa to be just a one-time event, so we plan to have a series of build-up programs in various communities, such as Hangouts, where we will continue using art to evoke emotions and inspire active and hopeful citizenship across Africa. We are also seeking partners to help expand these activities to other parts of Africa as soon as possible.”

    In his address at the event, Segun Arinze, an actor, director, producer and entertainment consultant, shared how most actors and actresses were able to do that for the fun of it. “Acting was never anything parents wanted for their children, they only did it in the 90s for passion. But now, in the modern day Nigeria, every parent wants their children to be on the screen. Now, it is not just for passion but also sustainability.”

    He advised the youths that, “To survive in this current evolving media world, you have to do time much more than I did in my days. You have to be focused and not get distracted because it is very easy to get lost in the entrainment world.”

    He noted that he was, and still remains, always ready to make impact in the society, helping to build up creative young minds who are passionate about their talent. Arinze advised young Nigerians to find their niche in the entertainment industry.

    During the panel session moderated and coordinated by Jemimah Amonahini, a screenwriter, filmmaker and PR Executive, the entertainment stakeholders which involved Simbiat Bakare, the founder of Naija Feminist Media; Ololade Ajayi, Founder of DOHS Foundation; Enwai, a Project Developer for KNIE; Oludasa Olawal, and Adebowale Adebayo popularly know as ‘Mr Macaroni’, were able to provide answers to questions from the audience.

    For Enwai, a content creator, everyone is a creative person. In her view, Nigerians don’t pay attention to very serious information but when it has the mix of entertainment, the audience will gladly pay attention and get the important message. Bakare also shared her experience on how she has been able to advocate for gender equality, effective social change, creating social consciousness and carry along people who are underrepresented in the society.

    Olawale noted that every one is responsible for what he or she does with his or her talent, and advised the young minds to be impactful to people watching them, for a positive and effective change in the society.

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    Ifetayo Adeniyi
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    Adeniyi Ifetayo Moses is an Entrepreneur, Award winning Celebrity journalist, Luxury and Lifestyle Reporter with Ben tv London and Publisher, Megastar Magazine. He has carved a niche for himself with over 15 years of experience in celebrity Journalism and Media PR.

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