Spotify declares Elaine October EQUAL artiste

Elaine

Spotify declares Elaine October EQUAL artiste

Spotify in its announcement declared that multi-award-winning R and B sensation Elaine is the EQUAL artiste for October.

Once Spotify RADAR artist, Elaine first rose to stardom with her chart-topping debut EP Elements, which captivated audiences globally in 2019. Her top Spotify listeners come from South Africa, the United States, Nigeria, Kenya, and the United Kingdom, cementing her status as a global force in music.

Elaine’s music blends soul and contemporary R and B, crafting a distinctive sound that has resonated worldwide. With hit singles like “You’re the One” and “When I’m in Love,” she has demonstrated her talent for delivering memorable melodies and heartfelt storytelling.

“I’m honoured to be part of the EQUAL programme and incredibly proud to stand as an independent African woman, carving out my own path and claiming space in an industry traditionally dominated by men,” said Elaine.

Elaine is now set to release her latest project ‘Stone Cold Heart’, today, October 11. This deeply personal and confessional project chronicles her journey through trauma, heartache, and transformation, featuring a blend of powerful soulful ballads alongside new sonic directions that reflect her growth. The album promises to offer catharsis and empowerment, connecting with listeners who have faced their own hardships.

Elaine, in addition to her musical achievements, is recognised for her advocacy and empowering messages. She has used her platform to promote mental health awareness and inspire young people to pursue their dreams.

Her journey from a South African R and B breakthrough artist to a global star is one of resilience, and her forthcoming album is set to further establish her as a leading voice in contemporary music.

“Spotify’s EQUAL Africa programme is dedicated to empowering female voices in Africa, spotlighting artistes who continue to push boundaries with their artistry,” says Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu. “Elaine exemplifies the calibre of talent the programme aims to support. Spotify is proud to be associated with her and will continue to use the EQUAL Africa programme to provide support for women in music, amplifying their voices and helping to showcase their incredible talents to a global audience”.

In a recent interview, she spoke about herself.

What is that one surprising thing your fans might not know about you?

My fans seem to think I can’t speak any South African languages. It’s always so funny to me, but to clear the air I speak quite a few South African languages fluently.

When did you realise that making music was in your destiny and what is your why for pursuing this craft?

I’ve loved music and believed it was my destiny since I was a little girl. I’ve been singing since I was six, it’s been my main source of pride and what makes me feel like I have a purpose and that’s why I’ll never stop singing.

Which African songs or artistes did you grow up listening to?

Lebo Mathosa and Brenda Fassie.

To someone who has never heard your music, how would you describe the sound, tone and style?

My music is a true representation of my life, my heart and my thoughts; constantly evolving but at its core, it’s true RnB. It’s emotional, real and raw.