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    Home » King Saheed Osupa Secures ₦2bn Landmark Guarantee Deal with Harmony Gardens to Boost Fans’ Homeownership 
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    King Saheed Osupa Secures ₦2bn Landmark Guarantee Deal with Harmony Gardens to Boost Fans’ Homeownership 

    Ifetayo AdeniyiBy Ifetayo AdeniyiJanuary 26, 20264 Mins Read
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    King Saheed Osupa Secures ₦2bn Landmark Guarantee Deal with Harmony Gardens to Boost Fans’ Homeownership

     

    Legendary Fuji music icon and cultural ambassador, King Saheed Osupa, has taken a bold step beyond music by venturing into real estate empowerment for his fans, as he officially acquires 50 hectares of land from Harmony Gardens & Estate Development Ltd to develop a new residential estate in Ibeju-Lekki, Lagos State.

    The estate, to be known as Osupa Boulevard, will be located within Harmony Casa 2.0, one of the fast-rising property corridors in Ibeju-Lekki. The project is designed to deliver 300 homes and plots of land to fans and subscribers under a flexible ownership structure made possible through a strategic partnership with the Ibile Traditional Mortgage System.

    Industry observers have described the move as one of the most ambitious celebrity-led real estate initiatives in Nigeria, particularly at a time when demand for land and property for sale in Ibeju-Lekki continues to rise due to massive infrastructural development, proximity to the Lekki Free Trade Zone, Dangote Refinery, and other economic hubs.

    According to information made available, King Saheed Osupa committed a ₦2 billion down payment as a payment guarantee on behalf of his fans. This guarantees immediate allocation by Harmony Gardens to subscribers of Osupa Boulevard once they make their initial deposit. Under the arrangement, fans can secure land with an initial payment of ₦5 million, commence building immediately, and spread the balance over three to six months.

    The initiative is aimed at making land ownership in Ibeju-Lekki more accessible to musicians, creatives, and fans who may ordinarily find it difficult to navigate the real estate market independently.

    In addition to land sales, the Fuji star also entered into a second agreement with Harmony Gardens to accommodate subscribers who prefer ready-built homes instead of plots of land. Under this option, buyers can purchase completed houses within the estate and spread payments conveniently over a five-year period, further lowering the barrier to homeownership.

    Real estate analysts say the model blends celebrity influence, mortgage-backed guarantees, and flexible payment structures, a combination rarely seen at this scale in Nigeria’s property market.

    In an official statement released on his Instagram page, King Saheed Osupa confirmed the partnership and explained the motivation behind the initiative.

    “I’m proud to officially announce my wonderful partnership with Ibile Traditional Mortgage to bring you unprecedented opportunities in real estate investment. For the next six months, my fans worldwide can access massive, exclusive discounts on prime lands and properties in premium locations in Lagos and its environs, featuring the prestigious New Osupa Boulevard development at Harmony Garden and Estate Development Ltd. This is more than just a deal; it’s your gateway to building lasting wealth and securing your future,” he stated.

    He further encouraged fans and investors not to miss the opportunity, describing the project as both a legacy and an investment.

    “Don’t miss this limited-time opportunity to own a piece of legacy at unbeatable prices. Together, we’re turning dreams into reality, seize this opportunity now and join me on the path to success,” the music icon added.

    Harmony Garden & Estate Development Ltd, known for major developments across Lagos, welcomed the partnership, noting that Osupa Boulevard aligns with its mission of expanding access to affordable land and property sales in Ibeju-Lekki while maintaining quality infrastructure and title security.

    With rising interest in land for sale in Ibeju-Lekki, property experts believe Osupa Boulevard could become one of the most talked-about estates in the Lekki corridor, especially given the credibility of Ibile Traditional Mortgage System and the cultural influence of King Saheed Osupa.

    As Lagos continues to expand eastward, projects like Osupa Boulevard are expected to play a key role in shaping residential growth, offering Nigerians an opportunity to combine cultural pride with long-term property investment in one of the state’s most promising real estate destinations.

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    Ifetayo Adeniyi
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    Adeniyi Ifetayo Moses is an Entrepreneur, Award winning Celebrity journalist, Luxury and Lifestyle Reporter with Ben tv London and Publisher, Megastar Magazine. He has carved a niche for himself with over 15 years of experience in celebrity Journalism and Media PR.

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    The real estate market in the Lekki-Epe corridor has officially transitioned into a “Golden Growth Phase,” with the Ogba-Idunnu and Lekki Aviation Town axes emerging as the primary beneficiaries of the proposed Lekki International Airport. As of January 2026, real estate analysts and major developers, including Harmony Gardens and Estate Development Ltd, have confirmed that this sub-market is outperforming traditional investment zones due to its strategic proximity to a suite of mega-infrastructure projects. Analysts project that capital appreciation for properties in these specific zones will reach 35% this year, driven by an “infrastructure-led growth” model where value spikes are triggered by government approvals and visible construction progress. ​Lekki Aviation Town, positioned directly opposite the 3,500-hectare site of the proposed international airport, is currently being marketed as a “buy-and-build” opportunity rather than a speculative venture. Residential plots of 500sqm in the area are now averaging between N37.5 million and N60 million, while 1,000sqm commercial plots are commanding prices as high as N150 million. Development in the sector is accelerating with the construction of a 2.5km internal road network and the ongoing substructure for the “Asake Cottage” units. ​The rapid appreciation is linked to what experts describe as a “multiplier effect” caused by a cluster of catalysts, including the Lekki Deep Sea Port, the Dangote Refinery, and the Lekki Free Trade Zone. Industry experts are comparing the current state of Ibeju-Lekki and Epe to the early development of Lekki Phase 1, predicting that these regions will become the new economic heart of Lagos. This “Shenzhen Effect” has spurred a massive influx of capital, with developers focusing on the Ogba-Idunnu axis to cater to thousands of high-middle-income professionals migrating to work in the nearby industrial hubs. ​While prime districts like Ikoyi and Victoria Island continue to see stable, moderate appreciation of 5% to 10%, the current “Mainland Renaissance” in Epe and Ibeju-Lekki is capturing the bulk of diaspora and early-stage investment capital. Developers note that the Ogba-Idunnu area has specifically emerged as a preferred residential expansion zone, offering a 15-to-25-minute commute to the new airport while remaining insulated from the direct industrial noise of the Free Trade Zone.

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