Elegbede Abiodun
Promasidor Nigeria and Cowbell win three major industry awards, including Dairy Brand of the Year and CSR recognition at ADVAN Awards
Promasidor Nigeria, a leading fast-moving consumer goods company, has secured triple industry recognition, strengthening its position in Nigeria’s dairy and consumer goods sector.
The company was named Outstanding Dairy Company of the Year at the Industry Awards, while its flagship brand, Cowbell, emerged as Dairy Brand of the Year.
Promasidor Nigeria also received a Corporate Social Responsibility award at the Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence, in recognition of its community-driven initiatives across the country.
The Promasidor Nigeria awards recognition highlights the company’s continued focus on product quality, consumer trust and social impact across key sectors of the Nigerian economy.
Speaking on the achievement, Chief Executive Officer François Gillet said the honours reflect the company’s long-standing commitment to Nigerian consumers.
He stated that the recognitions demonstrate the trust placed in Promasidor’s brands and its dedication to delivering quality nutrition for families nationwide.
Cowbell, one of Nigeria’s most popular dairy brands, remains widely recognised for its affordability and nutritional value, serving millions of households across the country.
Promasidor Nigeria’s product portfolio also includes Loya Milk, Onga, Top Tea, Kremela, Twisco and Miksi, all contributing to its strong presence in the FMCG market.
Beyond product offerings, the company has sustained several corporate social responsibility initiatives focused on education, nutrition and youth empowerment.
Through its Ikun Milk Day programme, Promasidor supports school children with fresh milk sourced from its Ikun Dairy Farm, helping to improve nutrition and learning outcomes.
The company also runs the Harness Your Dream initiative, which provides career guidance for secondary school students across Nigeria.
In addition, its long-running Cowbellpedia initiative, now rebranded as Mega Minds, continues to promote STEM education through Science, Technology, Engineering and Mathematics competitions.
The programme offers prizes worth over ₦100 million, including cash rewards, laptops, learning tools and educational support aimed at encouraging academic excellence.
