Manny Ita –
…advanced washing machines combined with optimized detergent promise convenience, performance, and smarter home care for Nigerian families.
LG Electronics has announced a strategic partnership with Aspira Nigeria Limited, makers of VIVA Detergent, to introduce a bundled laundry solution for customers purchasing LG washing machines across Nigeria. The collaboration is designed to elevate home care standards by combining LG’s advanced appliance technology with VIVA’s high-performance detergent, delivering a seamless and ready-to-use laundry experience.
L-R: Paul Mba, Head, Corporate Marketing LG Electronics Nigeria; Champion Hamzat, Product Marketing Manager, LG Electronics Nigeria; Santhosh Nair, Chief Marketing Officer, Aspira Nigeria Limited and Doris Onwuagba; Head, Digital Marketing, LG Electronics Nigeria at the partnership announcement event in Lagos today
As part of the initiative, which runs from April to June 2026, customers who purchase selected LG Twin Tub, Top Load, or Front Load washing machines from authorized distributor showrooms nationwide will receive complimentary VIVA Matic detergent at the point of purchase. This ensures users can achieve optimal cleaning results from their very first wash.
Mr. Oktai Kim, General Manager, Home Appliances Solutions, LG Electronics Nigeria, commented:
“This partnership reflects the global move towards integrated lifestyle solutions. At LG, our mission is to deliver more than appliances, we want to create holistic experiences that combine technology, convenience, and performance. By bundling our machines with VIVA detergent, we’re empowering our customers with a complete, effortless laundry solution right from day one.”
Echoing this sentiment, Mr. Santhosh Nair, Chief Marketing Officer at Aspira Nigeria Limited, added:
L-R: Paul Mba, Head, Corporate Marketing LG Electronics Nigeria; Santhosh Nair, Chief Marketing Officer, Aspira Nigeria Limited and Doris Onwuagba; Head, Digital Marketing, LG Electronics Nigeria at the partnership announcement event in Lagos today.
“VIVA Matic detergent is specially designed for machine washing, delivering optimal results with every cycle. Teaming up with LG enables us to engage customers where it matters most, enhancing their everyday routines and reinforcing our commitment to quality.”
The partnership highlights a growing trend in the home care industry, where smart appliances and consumables are integrated to provide greater value and convenience. Available exclusively through Fouani-operated LG showrooms nationwide, the promotion also reinforces LG’s commitment to innovation, energy efficiency, and customer-focused solutions tailored to Nigerian households.
LG washing machines are equipped with features such as TurboWash™️ for faster cleaning, 6 Motion technology for effective yet gentle fabric care, and Smart Inverter motors for energy efficiency. These innovations ensure powerful performance while protecting fabrics and reducing energy consumption.
In addition, LG ThinQ®️ smart connectivity allows users to control and monitor their washing machines remotely via smartphones. With access to specialized wash programs and maintenance alerts, users can enjoy a simplified and smarter laundry experience, making LG machines a reliable choice for convenience, durability, and superior cleaning results.
For further details on this offer and LG’s full range of washing machines, visit https://www.lg.com/africa/washing-machines
