Wema Bank, Davido Collaborate On 5ive Tour Across Nigeria’s Four Regions, Records Over 80,000 Attendance
Wema Bank, Nigeria’s most innovative financial institution and pioneer of Africa’s first fully digital bank, ALAT, has reinforced its influence in the entertainment space through a grand collaboration with Afrobeats superstar David Adeleke, popularly known as Davido, on the Nigerian leg of his 5ive Tour.
The Nigerian edition of the tour, which hit its fourth stop on November 9, 2025, has so far drawn more than 80,000 attendees across four cities.
Davido launched the 5ive Tour earlier this year to commemorate the release of his fifth studio album, 5ive, completing an extensive global run before returning home. On October 14, 2025, the multi-award-winning artist announced that the tour would continue in Nigeria, once again teaming up with Wema Bank — his long-standing financial partner.
Wema Bank has driven the domestic leg of the tour with impressive execution. From Uyo to Yola, Enugu, and Ibadan, the bank has delivered a spectacle that spans all four regions of the country, deliberately promoting national diversity and cultural inclusion. The activation has been widely praised for introducing a fresh blend of glamour, excitement and premium experiences that have positioned the 5ive Tour as the biggest studio tour in Africa.
As the major sponsor, Wema Bank gave its customers exclusive access to the concerts, offering regular and VIP tickets and distributing limited-edition Davido 5ive Tour merchandise that quickly became a trend across the nation. The bank’s high visibility and youth-focused engagement have earned widespread commendation from Nigerians at home and abroad, further solidifying its reputation as a forward-thinking, lifestyle-driven financial brand.
The partnership between Wema Bank and Davido continues to be celebrated as a standout model of finance-entertainment collaboration, redefining how banking integrates with culture and modern lifestyles.
Attention now shifts to December 14, 2025, when the tour will storm Abuja, with the bank promising another unforgettable experience. Nigerians interested in securing merchandise or free tickets are encouraged to follow @wemabank on Instagram, X (formerly Twitter), and Facebook as the #Wema5iveAliveTour rolls on.
