Manny Ita –
The highly anticipated CREAM Experience is set to take place today, April 3, at the National Theatre Lagos, bringing together a vibrant mix of emerging talents across Nigeria’s creative industry.
The event, driven by D’banj under his CREAM (Creative, Reality, Entertainment, Arts and Music) platform, has evolved into one of the country’s foremost talent discovery and development initiatives. It provides a stage for young creatives to showcase their skills in music, film, fashion, and technology before industry stakeholders.
Organisers say this year’s edition will feature live performances, film screenings, panel discussions, and networking opportunities designed to connect budding talents with investors, producers, and established figures in the entertainment ecosystem. The initiative continues to emphasize the role of innovation and digital platforms in amplifying African creativity.
Participants selected through the CREAM platform are expected to compete and present their work, with top performers receiving support, mentorship, and potential funding opportunities to scale their projects. Industry experts note that the programme has, over the years, contributed to discovering and nurturing new voices in Nigeria’s rapidly expanding creative economy.
The event also reflects broader efforts to position Lagos as a hub for cultural and creative industries, aligning with ongoing conversations around monetizing talent and expanding global reach for Nigerian content.
With a strong turnout expected, the CREAM Experience is poised to further reinforce its reputation as a launchpad for the next generation of creative entrepreneurs and artists in the country.
