Manny Ita
ORS Olive Oil Nigeria has launched a new luxury Hair Maintenance Range under its “Shine Your Crown Unapologetically” campaign, aiming to elevate professional care for textured African hair. The announcement was made at a Lagos event that celebrated beauty, culture and self-expression, bringing together influencers, creators, students and loyal users for product demos, education and community activities.
The new range includes several key products designed to support the health, manageability and shine of textured hair. Among these are the ORS Incredibly Rich Oil Moisturizing Hair Lotion infused with castor oil — formulated to hydrate, strengthen and restore natural moisture balance — and the return of the iconic ORS Hair Mayonnaise, now updated with a 2026 “luxury” formulation update to align with the premium positioning of the lineup. The range also features products such as the ORS Wrap/Set Mousse and ORS Nourishing Sheen Spray, creating a complete regimen from wash day through styling.
Brand representatives and attendees highlighted the campaign’s focus on fusing heritage, science and natural ingredients to support daily haircare routines that deliver results. Organisers said the initiative is designed not just to promote products but to foster hair wellness, confidence and self-care through education, interactive experiences and shared stories of transformation.
As part of the campaign, ORS Olive Oil is encouraging consumers to participate in the Shine Your Crown Challenge on social media, where users can share personal hair makeovers using the brand’s official audio and hashtag for a chance to win prizes and be featured on ORS digital channels. The company also emphasised the importance of purchasing from verified sellers and checking authenticity markers like hologram seals and batch codes to ensure product quality.
The launch positions ORS Olive Oil Nigeria to strengthen its role in the textured haircare market by offering a premium range tailored to local needs while reinforcing the brand’s long-standing reputation for innovative, reliable haircare backed by natural ingredients and science.
