Lontor unveils music star, Patoranking as Brand Ambassador
Chairman, Choice International, Chief Diana Chen and Pantoranking (seated) and other top management of the company
A Nigerian reggae-dancehall singer and songwriter, Patrick Okorie, popularly known as Patoranking, has been unveiled as the Brand Ambassador of Lontor products in Nigeria.
Okorie was unveiled as an ambassador of Lontor during the signing of the Memorandum of Understanding between the Nigerian singer and Choice International Group (CIG), the manufacturers of Lontor products on Monday in Victoria Island, Lagos.
The MoU between Patoranking and CIG is to drive e-commerce through entertainment.
Speaking during the signing of the MoU, the Chairman of Choice International Group, Chief Diana Chen, said the choice of Patoranking as Lontor’s brand ambassador was due to his huge fan base on social media platforms.
Chief Chen who was optimistic that the partnership would birth a new dawn for the Lontor brand, assured consumers of affordable and durable rechargeable products to meet the realities of the nation’s economy.
Chen said Patoranking had always been a consistent front-runner in his career as a musician.
The CIG boss also restated the support of the organisation in supporting and investing in Nigeria’s creative industry.
GM & Group Head Communication, Jubril Arogundade (left); Chairman, Choice International, Chief Diana Chen (2nd Left); Lontor Brand Ambassador, Patoranking (middle); MD, Lontor HI-Tech & CIG E-Home, Andrew Wei (2nd right) and Head of Legal, Lontor Hi-Tech, David Aloh (right) during the official signing ceremony of Patoranking as brand Ambassador of Lontor Products at the Choice International Building, V.I, Lagos on Monday 30th October, 2023.
Speaking at the MoU ceremony, Patoranking said his emergence as Lontor brand ambassador, would entail doing a lot of things targeted at youths as his music is about addressing issues that had to do with injustice and social vices, among other menace in the society.
Okorie said he is ready to work with the brand, which stands for quality, durability and greatness.
The renowned singer and dancer assured CIG that the new generation of youths in Nigeria would be captured in the marketing net to ensure increased visibility of the Lontor rechargeable products.
He advised youths and upcoming artists to shun drug abuse, corruption and other social vices capable of jeopardizing their contribution to national development.
Patoranking, who encouraged youths to follow the right direction in life, also called on them to be focused, persevere, hardworking and prayerful for them to excel in their career.
In his remarks, the Group Head of the company, Mr. Jubril Arogundade maintained that the company has always supported the creative industry across the globe with all its products, stressing that bringing an A-list Patoranking onboard is to genuinely invest in the youths and give more to the creative space in Nigeria.
He said: “We are very significant of the person we are making as ambassador in the history of Lontor, over the years we have always had someone who understands the intricacies of all sectors, Patoranking is not just a musician, he is also an entrepreneur so, the partnership will be both for business and entertainment to expand the brand across his fan base in Africa and Globally”
He stressed that Nigeria’s entertainment industry is one of those to be reckoned with in the world today and the company is using Patoranking as a brand to push the Nigeria’s brand to the world.
Some of the rechargeable products under the Lontor brand include Touch light, standing and hand fans and bulbs, among others.
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