Technology: Futuretech Media to empower emerging digital advertising professionals
L-R: Itohan Izugbokwe, Country Manager, Futuretech Media, Nigeria; Stanley Awelewa, Head of Sales; Vanessa Umeokafor, Senior Digital Operations Manager- both from Futuretech Media, Nigeria; Elvis Subor, PR & Digital Marketing Officer, Futuretech Media – Group
Futuretech Media, a leading digital advertising technology firm, has disclosed its plans to empower emerging digital advertising professionals.
The initiative tagged the the ‘Futuretech NXT Program,’ was unveiled during a media meet event held on Wednesday, March 27, at the Futuretech office in Victoria Island, Lagos.
The Futuretech NXT Program offers free training, mentorship and internship opportunities to support the development of the next generation of talent in Nigeria’s digital advertising industry.
“At Futuretech Media, we are committed to nurturing talent and fostering innovation in the digital advertising industry,” said Itohan Izugbokwe, Country Manager at Futuretech Media, Nigeria. “We believe that investing in the development of emerging talent is crucial for the future success of the digital advertising industry.” Futuretech NXT is our way of giving back to the industry,” she added.
The program will cover a range of modules, including digital advertising trends, campaign planning and execution, creative strategy, analytics, and more. The cohort will also have the opportunity to work on real-world projects and receive feedback from industry experts, allowing them to apply their learning in a practical setting.
Futuretech NXT is open to individuals who are passionate about pursuing a career in digital advertising. Interested participants can learn more and apply by visiting https://tinyurl.com/futuretechnxt and the application is ongoing until April 15, 2024.
Highlighting Futuretech’s digital advertising prowess, Izugbokwe said “Our flagship platform, LoopMe, was the first to apply AI to brand advertising and its Intelligent Marketplace leverages AI technology to measure and optimize consumer sentiment in real time to improve advertising performance and outcomes. Through advanced machine learning and 1500 AI models, brands can uncover consumer insights and reach previously untapped audiences, outperforming industry benchmarks.”
Futuretech Media also introduced ‘Futuretech – The Practice’, its strategic communications business that specializes in providing comprehensive communications solutions for brands.
