Manny Ita –
United Kingdom-based telecommunications provider Lebara has officially commenced operations in Nigeria, marking a significant expansion into Africa’s largest telecommunications market and signalling renewed foreign investor interest in the country’s digital economy.
The launch was confirmed by officials of the Nigerian government, who described the company’s entry as a strong endorsement of ongoing reforms aimed at deepening digital connectivity and expanding competition within the telecommunications sector.
Presidential officials said the investment represents a “vote of confidence” in Nigeria’s economic outlook and growing digital infrastructure, noting that the arrival of Lebara is expected to broaden service options for consumers while supporting innovation across mobile and data services.
According to government sources, the telecom operator’s entry aligns with efforts to attract foreign direct investment into critical sectors, particularly technology and communications, which authorities consider central to economic diversification and job creation.
Lebara, known internationally for providing mobile communication services with a focus on affordable international calls and data solutions, is expected to leverage Nigeria’s large population and expanding smartphone penetration to grow its subscriber base.
Industry analysts say increased participation by global telecom operators could intensify competition among service providers, potentially improving service quality, network coverage and pricing structures for consumers.
Officials further noted that the expansion supports Nigeria’s ambition to strengthen its digital economy through increased broadband access, financial technology integration and enhanced connectivity for businesses and individuals nationwide.
