Manny Ita –
Uber has introduced a new hotel booking feature within its app as part of its strategy to evolve into a comprehensive “everything app.”
The service, developed in partnership with Expedia, allows users to search and reserve hotel rooms from a selection of more than 700,000 properties. The feature integrates travel tools such as maps, filters, and pricing options, while enabling payments through saved card details already stored in the Uber platform.
According to Uber CEO Dara Khosrowshahi, the company is expanding beyond ride-hailing and food delivery to become a unified platform for a wide range of everyday services. Expedia CEO Ariane Gorin said the collaboration is aimed at simplifying travel planning and reducing the steps required to complete bookings.
Uber also plans to extend the partnership to include short-term rental listings through Vrbo in the future.
The move reflects a broader global trend toward multifunctional apps that combine services like transport, shopping, and payments in a single ecosystem, similar to platforms such as WeChat and Alipay in China.
Other tech companies are also pursuing similar “super app” models, including Airbnb, which has added experiences and personal services, and X, which is exploring financial services integration.
Uber further revealed plans to incorporate AI-powered tools, including meal planning, shopping list creation, delivery coordination, and a voice assistant for navigating the app.
