YouTube goes on 54% increase on premium service

YouTube PHOTO: REUTERS/Toby Melville

YouTube goes on 54% increase on premium service.

Search engine giant, Google, has increased the price of its streaming platform, precisely the YouTube Premium by 54 per cent in Nigeria. According to the information, the ad-free service, which costs N1,100 for the individual plan, is now N1,700. The family plan was increased by over 64 per cent from N1,700 to N2,800.

In an email sent to premium subscribers in Nigeria at the weekend, YouTube wrote: “To continue delivering great service and features, we’re increasing your price to N1,700.00/month.

“We don’t make these decisions lightly, but this update will allow us to continue to improve YouTube Premium and support the creators and artists you watch on YouTube.”

The price adjustment is expected to take effect from the users’ next billing date. YouTube is a free video-streaming service, but its paid product, called YouTube Premium, gives subscribers access to ad-free music and videos as well as background play. In February last year, YouTube, announced it had recorded 100 million paid users across YouTube Music and YouTube Premium.

Checks showed that the price hike was not limited to Nigeria; YouTube has also effected changes to the price of its services in South Africa.