Creative Strategist Highlights Potentials of Movies in Telling Africa Stories
A renowned creative strategist and narrative broker, Dr Tochukwu Macfoy said the potential of making movies has the capacity to tell the true story about the Africa continent and can not be over-emphazied.
He said movie making across Africa is the next big project in the pipeline with particular focus on the rich Africa culture and commerce to be portray to the global audience.
The trained medical doctor popularly known as Foy is also the Founder of Energize Central and a Chief story teller at Elevate Africa hold the view that life is not about judging other but also building.
Dr Foy spoke on a wide range of issues in an interview gave insight into why he is exploring movie making as a tool to tell Africa stories.
He said, “movies scale truth. A song can move you for five minutes, but a film can hold you for two hours and linger for years. The future is in scale. Elevate Africa isn’t just about events it’s about media that lasts.
“The future is faith at scale. Movies across Africa, documentaries that speak our truth, stories that lift culture and commerce. I want to take what is sacred and make it global
He explained that been a multi-potentistlist is the ability to multi task as against world expectation to choose one box.
“It means refusing to shrink. I can consult on a financial model in the morning, script a cultural campaign by afternoon, and close the day with a song. The world wants you to choose one box. I choose depth in many streams.
Continuing he added, ” I measure by depth. My question isn’t “How many things?” but “How deeply can I pour into each?” Elevate Africa demands vision, business consulting demands rigor, and music demands soul. Depth is the only constant.
“Multipotentiality isn’t chaos it’s coherence. Africa itself is multipotential: culture, business, music, faith, policy. Why should I be less? Energize central and music is my heartbeat, business consulting is my strategy, and Elevate Africa is an adventure , I give it the right nomenclature”.
