Facebook to showcase opportunities, presenting creator tools at Lagos summit
Elegbede Abiodun
The event provides a platform to demonstrate that Facebook is all about connecting people.
Facebook will take centre stage at the 2026 African Creators Summit, offering on-ground experiences aimed at connecting with the continent’s expanding digital talent.
The summit, scheduled for Thursday, 29 January, at Lagos’s Federal Palace Hotel, brings together creators, storytellers, innovators, and digital entrepreneurs.
This year’s theme, “Building a Sustainable Ecosystem Where Africa Trades Its Swag”, dovetails with Facebook’s push to equip creators with tools that foster audience growth, monetisation, discovery, and community engagement. The social media giant said its presence will provide participants with immersive experiences designed to support and empower Africa’s burgeoning creator economy.
Speaking on Facebook’s involvement, Head of Communications, Sub-Saharan Africa at Meta, Oluwasola Obagbemi, said: “We are dedicated to empowering creators in the communities they’re already active in so they can succeed and grow on Facebook while sharing original and engaging content.”
The executive said events like the African Creators Summit, which bring together creators, storytellers, and innovators, provide a platform to demonstrate that Facebook is all about connecting people.
“We are excited to showcase the opportunities Facebook offers to reach a massive global audience, connect more deeply with real people, and earn real money across all content formats,” Oluwasola stated.
The summit will gather creators, young adults, and Nigerian celebrities, providing opportunities to connect, collaborate, and create memorable moments at the Facebook-themed booth. Attendees will participate in interactive experiences highlighting authentic connection, community-building, and the power of real relationships, reinforcing Facebook’s role as a platform for meaningful engagement across Africa.
Convener of the African Creators Summit, Oladapo Adewunmi, said: “Creators are the teachers and architects of modern culture. What they build today becomes the standard tomorrow, shaping how we dress, how we think, and how we show up in the world.”
He added, “We introduced the African Creators Summit to create the bridge between creators, businesses, platforms, policymakers, and partners across Africa. Facebook’s continued support of ACS reflects a long-standing belief in creators, their stories, their businesses, and their power to drive global impact from Africa. It’s a clear commitment to creativity as a catalyst for cultural influence and economic growth.”
Over the years, Facebook has evolved to meet creators’ changing needs by building strong experiences across Groups, Video, and Marketplace. Positioned not just as an event but as a catalyst for a diverse, inclusive, and future-focused Pan-African creative ecosystem, the African Creators Summit reinforces Facebook’s role in powering creativity and connection across the continent.
